Following the release of "Colorful South China - China's Provincial Free Travel Big Data Series Report on South China", in August 2018, the "Free Travel Big Data Joint Laboratory" jointly established by the China Tourism Academy and Mafengwo Travel Network released "Magnificent East China - China's Provincial Free Travel Big Data Series Report on East China".

Based on the tourism big data of both sides, the report deeply analyzes the current situation and future development trend of the tourism market in eight provinces and municipalities in East China, namely Shanghai, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Fujian and Taiwan. The report shows that the tourism in the eight provinces and municipalities in East China is very popular and the popularity continues to increase. The surrounding tours in Shanghai, the famous mountains and ancient cities in Shandong, the hot springs and bamboo seas in Jiangsu, the ancient towns in Zhejiang, the Sichuan-Tibet line in southern Anhui, the self-driving tours in Jiangxi, the earthen buildings and islands in Fujian, and the night markets and shopping in Taiwan are all hot spots for tourists.